Name: Canned Good
Uploaded: 2026-01-07T15:09:03.749Z
Duration: 1 min 10 s
Description: Canned Good

DEREK PLETCH

Welcome to my creative basecamp. Check out my work. Read my arts+culture blog. Donate to a reputable charity. Register to vote. And try to laugh at least one time today.

New Work: Canned Good & American Efficient

Canned Good: Multi-year omni-channel campaign with hundreds of pieces of content leveraged the sustainability benefits of steel cans—infinite recyclability and food waste reduction—to drive canned food sales as high as 317% at participating retailers.

Canned Good

American Efficient: Omni-channel campaign motivated people to reduce energy waste by air-sealing their homes, including an interactive website experience with tools and tips for locating gaps and cracks, as well as instructional content on how to SIY: Seal-It-Yourself.